CC Campaign

CC Campaign

Proposal to rebrand RISD's Writing Center as the Communication Center (with Lobbin Liu).

Branding / Promo Postcards / Website Redesign / Workshop Poster Series

Why Rebrand?



31.3% of the student body is international, but there are few language resources for multilingual students.



The Writing Center's public speaking + visual communication services are not widely known.

Strategy

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Promote the Center with three branches: writing, speaking, visual comm.

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Expand English language resources + support for multilingual students.

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Brand Story

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Moodboard + Tone

Clean, simple, vibrant, academic.

 

Typography

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Logo + Palette

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Promo Postcards

Delivered to every student's school mailbox, these postcards promote the Center as a whole.
Postcard faces vary to represent the three branches.
 

 

Original Website

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Redesigned Website

The three branches are easy to access + the appointment link is clearly visible. View it live.

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Face-to-Face Workshop

This poster series is aimed at non-native speakers, promoting a workshop in which they can converse with tutors to receive feedback on improving their spoken English. Non-English text reads: Do you know what this means?
 

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The rebranding promotes underutilized resources and expands English services for the school's community of diverse speakers. Empowering non-native students to be more vocal in class will improve the flow of studio critiques and enrich a core part of RISD culture.